BRANDING
• Logo Usage Guide• Remington Logo
• Remington Tagline with New Logo (ai)
• Remington Tagline with New Logo (eps)
• Remington Tagline with New Logo (png)
• Remington Logo (black and white)
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Success in Digital Marketing is all about engaging with your potential and future guests, as well as potential and future team members.
Engagement is key, not just on your website but through social media and other marketing channels. Making sure your UNAP (URL, Name, Address and Phone Number) is consistent across sites, having relevant packages and promotions available, and positioning your hotel in a positive light through social media and up to date images are all ways the Digital Marketing team looks to partner with your hotel.
Responding to your online reviews and asking for more positive reviews are also key to your online success. Hotels scoring the highest on the Overall Rating in Revinate also saw RPI gains, with the top 10 hotels gaining on average 2.6 points in market share versus their compset. Also, not just guests but potential employees also look at TripAdvisor when they are making determination about your property. It's in your best interest to talk to guests online just as you would if they were in your lobby.
Lastly, engagement across your entire team - at the hotel, Digital Marketing, Revenue Management, Sales and Operations - is critical to ensure we are aligned on the activities for your hotel. The Digital Marketing Action plans for your hotel located on the Google Drive is the source for you to manage these efforts and ensure engagement across all teams.
For more information, please reach out to your Digital Marketing Director/Manager or click the links below.
USEFUL LINKS
• SEO• Social Media
• Reputation Management